The Research Agency’s AI Efficiency Playbook
The advent of ChatGPT in late 2022 ignited the Generative AI era, leading to a rapid surge in AI solutions and raising complex questions for...
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Seeing Is Believing: How To Display Your Data Story
This eBook guides agencies on turning overwhelming data into clear, actionable insights by addressing three key challenges: gathering the right data, making sense of it,...
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Human-Centered Design for Market Researchers: What You Need to Know
Human-centered design (HCD) is all about putting people first—because behind every data point is a real person. Forsta explores how empathy drives deeper insights, holistic...
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The New Era for Market Research Agencies
Organizations need human insights more than ever. The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. In 2022,...
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Prepare for the future now. Achieve greater, secure productivity, using AI with the latest Dell PCs powered by Intel® Core™ Ultra and Copilot
Stay protected from evolving threats with the built-in defenses of the industry’s most secure commercial PCs. Unique hardware telemetry integrations with AI-enabled cybersecurity software help...
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Getting the Balance Right for KS&R
KS&R, a leading market research firm, balanced their custom approach with streamlined efficiency with Forsta. Faced with industry pressures to standardize, KS&R stayed committed to...
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Automation is Changing the Ad Operations Game
In recent years, the rapid advances in automation technologies have completely transformed the world of advertising. This paradigm shift is reshaping the landscape of Ad...
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5 Ways to Make Ad Operations Your Revenue Multiplier
The world of Advertising Operations (Ad Operations) is fast-paced and fueled by innovation, yet also complex and cumbersome. It involves multiple stakeholders, intricate processes, and...
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The Power of Personalization: Capturing Consumer Attention in a Competitive Market
In an era defined by rapid technological advancements, from AI and machine learning to the ever-expanding tech stacks that power modern marketing, brands are under...
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5 Ways to Increase CLV and Drive Business Growth
The stakes are high: Businesses thrive or die based on customer loyalty. So, customer lifetime value (CLV) is a key metric for marketers, for the...
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