Forsta partnered with The FA to transform the visitor experience at Wembley Stadium, making surveys smarter, faster, and more engaging. By redesigning surveys with measurable KPIs, a dynamic ‘hot topic’ section, custom branding, and mobile optimization, we reduced dropout rates by 9% and shaved over a minute off completion times.

Real-time data integration enabled The FA to access insights within 24 hours instead of a week, empowering them to spot issues and test ideas swiftly. The result? A streamlined process for both fans and The FA, delivering actionable insights and a winning fan experience.

Download English Football Association Wins Using Forsta Surveys to Capture Fan Journeys Whitepaper