Challenged by over 50 fragmented Salesforce instances and siloed customer data across dozens of systems, a Fortune 100 global technology leader faced slowing revenue growth due to inefficient, error-prone data access. This case study examines how they partnered with Hasura to implement PromptQL, creating a unified GTM operating system that delivers accurate, contextual AI insights through a semantic Supergraph. The solution enables thousands of sales, marketing, and customer success professionals to access cross-organizational data via natural language queries, maintaining 100% reliability with role-based security. Key results include AI-generated account plans, opportunity risk analysis, and unified pipeline visibility—fundamentally changing how teams collaborate while making sellers “smarter, faster, and more connected.” This transformation has not only improved forecast accuracy and accelerated revenue growth but revolutionized how the company engages with customers across its global operations.

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