Generative Al maturity is causing ripples in business. Tools like ChatGPT and Midjourney are automation tools for content creation. Imagine creating thousands of personalized one-to-one rich media ads based on data from hundreds of customer journey touchpoints. in minutes. This is getting closer to being your reality. With such logistical complexity at the back end, the copywriter in Marketing won’t be as critical to the campaign as the conductor in Advertising Operations.

Challenging economics are slowing down consumer spending. Inflation in the US is higher than it’s been for thirty years. Interest rates and bills are going up: incomes are squeezed. Consumers are looking for places to cut costs. Conversely, this could be good news for media and gaming organizations as consumers trade nights out for nights in with a streaming service or video game. However, cash-strapped customers will be savvy about selection and only keep the subscriptions that offer the best value..

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