In an era where digital interactions shape brand perceptions, trust has become a critical currency.

The report explores the evolving relationship between consumers and brands in the digital age, emphasising how trust is increasingly influenced by data privacy, security measures, and user experience.

The report reveals a decline in global trust across most sectors, particularly in industries like media and social platforms, while banking, government, and healthcare remain the most trusted.

Key Findings:

Consumer trust in digital services continues to decline or stagnate globally.

Brands are burdening consumers with data protection responsibilities.

Emerging technologies can boost trust if integrated into security and user experience.

Trust is highest in banking, government, and healthcare sectors.

A significant gap exists between consumer expectations and industry actions on privacy and security.

Download Digital Trust Index: Understanding How Digital Experiences Affect Consumer Trust Whitepaper