Preferred Credit, Inc. (PCI) is a Minnesota-based finance company dedicated to the direct sales industry, founded by former door-to-door salesman and vacuum company CEO Gene Windfeldt to provide financing to one of the largest inhome customer sales distributorships in the world. Gene recognized the unique challenges of this industry and committed to providing a stable financing solution to support both the product dealers and their customers. “Now, more than 40 years later, under the leadership of Gene’s sons Greg and Steve, PCI has expanded its markets to include not just vacuum cleaners but also products like water softeners and filtration systems, cookware, beds, generators, and home protection products throughout the United States, Puerto Rico, and Canada,” explains Adam Poepping, Senior Systems Administrator for PCI.

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