Organizations need human insights more than ever. The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. This growth in demand presets opportunities and challenges and to make the most of these opportunities, agencies need to grow beyond the traditional heartlands of market research.

In this paper, Forsta shares:

The four main strategies these agencies are adopting to maximize the HX opportunity

The massive opportunities that AI innovation offers for research agencies

The specific initiatives that will unlock future growth

The role Forsta can play in supporting your success.

Download The New Era for Market Research Agencies Whitepaper