In recent years, the rapid advances in automation technologies have completely transformed the world of advertising. This paradigm shift is reshaping the landscape of Ad Operations, redefining the way enterprises engage with target audiences, manage campaigns, and allocate resources, and revolutionizing how they are orchestrated and executed across increasingly diverse platforms and channels. This paper delves into the profound implications of automation on Ad Operations and the ensuing ramifications for the industry.

The results of this research and subsequent analysis have been compiled here to provide critical insights into the state of the industry, the tangible benefits of implementing an automation technology solution into the ad sales and operations ecosystems, and a roadmap for getting there. But first, a brief look back at the evolution of Ad Operations, and where things stand today.

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