Right now, that means a seamless digital experience across your channels, such as on app. in-store, on social, via email, etc. When executed effectively, omnichannel experiences are major drivers of revenue. In fact, a recent McKinsey survey showed that two-thirds of US retailers cited the growth of omnichannel and digital shopping as the most significant trend affecting the industry.

Omnichannel marketing provides a superior experience of your brand and can help you reduce customer acquisition costs (CAC) and increase customer lifetime value (CLV).

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